000			01044nam a2200217 4500
999			_c1331 _d1331
020			_a9780078303975
022			_a0078303974
022			_a007830718-X
050			_aHF5415
100			_a Lois Farese
245			_aMarketing essentials _c Lois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk.
260			_aNew York, N.Y. : _bGlencoe/McGraw-Hill, _c©2003.
300			_a xxviii, 772 pages : _bcolor illustrations ; _c29 cm
500			_a Includes index.
505			_aUnit 1. The World of Marketing -- Unit 2. Economics -- Unit 3. Business and International Marketing -- Unit 4. Academic concepts and Skills Unit 5. Selling -- Unit 6. Promotion -- Unit 7. Distribution -- Unit 8. Pricing -- Unit 9. Marketing Information Management -- Unit 10. Product and Service Management -- Unit 11. Entrepreneurship and Finance -- Unit 12. Career Development.
650			_aMarketing. _x Business education.
700			_a Grady Kimbrell;
710			_a Carl A Woloszyk;
711			_a Glencoe/McGraw-Hill.
942			_cBK