| 000 | 00816phm a2200193 a 4500 | ||
|---|---|---|---|
| 999 |
_c1317 _d1317 |
||
| 020 | _a 9780071283182 | ||
| 022 | _a0071283188 | ||
| 050 |
_aHF5415.13 _b.M3699 |
||
| 100 | _a Greg W Marshall | ||
| 245 |
_aMarketing Management. _c Greg W. Marshall, Mark W Johnston. |
||
| 250 | _aInternational Edition | ||
| 260 |
_a Boston ; London _b : McGraw-Hill Irwin _c2010 |
||
| 300 |
_axxvi, 566, [73 various pagings] _b : illustrations ; 28 cm |
||
| 500 | _aIncludes index | ||
| 505 | _aPart one Introduction to marketing management 1 Part Two Information drives marketing decisions making 95 Part Three Develop the value offering 235 Part four Communicating and delivering the value offering 409 Index 1.1 | ||
| 650 |
_a Marketing -- Management. _xMarketing. |
||
| 700 | _a Mark W Johnston. | ||
| 942 | _cBK | ||