000			01072nam a2200181 4500
999			_c1277 _d1277
020			_a9788125930976
022			_a 8125930973
050			_aHF5415.12 _b.G67
100			_a T P Gopalaswamy
245			_aRural marketing environment, problems and strategies _c T P Gopalaswamy
250			_a 3rd ed
260			_a New Delhi Vikas _c2009.
300			_a xiii, 250 p. _bill _c22 cm.
500			_aIncludes index
505			_aIntroduction 1 Rural market environment 8 Rural demand and rural market index 36 Problems in rural marketing 48 Marketing of agricultural inputs 56 Marketing of consumables durable and services 88 Marketing of agricultural produce, and rural cottage industry products 116 Role of financial institutions in rural marketing 135 Role of cooperative institutions in rural marketing 149 Rural marketing strategies 158 Social marketing and corporate social responsibility 190 Cases Bibliography 237 Index 244
650			_a Marketing -- India. _a Marketing. _x India.
942			_cBK