| 000 | 00878cam a2200217 a 4500 | ||
|---|---|---|---|
| 999 |
_c1275 _d1275 |
||
| 020 | _a9780136009986 | ||
| 020 | _a0136009980 | ||
| 020 | _a9780131357976 (pbk.) | ||
| 020 | _a0131357972 (pbk.) | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.K64 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler, Kevin Lane Keller. |
| 250 | _a13th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2009. |
||
| 300 |
_a1 v. (various pagings) :816 pages _bcol. ill. ; _c29 cm. |
||
| 500 | _aIncludes index | ||
| 505 | _aUnderstanding Marketing Management -- Capturing Marketing Insights -- Connecting With Customers -- Building Strong Brands -- Shaping The Market Offerings -- Delivering Value -- Communicating Value -- Creating Successful Long-Term Growth. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aKeller, Kevin Lane, | |
| 942 | _cBK | ||