| 000 | 00694nam a2200193Ia 4500 | ||
|---|---|---|---|
| 999 |
_c1268 _d1268 |
||
| 020 | _a8185461317 | ||
| 022 | _a 9788185461311 | ||
| 050 |
_aHF5415.13 _b.D35 |
||
| 100 | _aRustom S. Danvar | ||
| 245 | 0 | 0 |
_aModern marketing management _cRustom S. Davar |
| 250 | _a7th ed | ||
| 260 |
_aDelhi _bRam Printograph _c2003 |
||
| 300 |
_axxv, 694 p. : _bill. |
||
| 500 | _aIncludes indexes. | ||
| 505 | _aPart one Dynamic Marketing 1 Part Two Customer Orientation 115 Part Three Product, and pricing strategies 215 Distribution and promotion strategies 379 Part Five Controlling and export opportunities 509 | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 942 | _cBK | ||