| 000 | 02218cam a2200217 a 4500 | ||
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| 999 |
_c1263 _d1263 |
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| 020 | _a9780814401811 | ||
| 020 | _a0814401813 | ||
| 050 | 0 | 0 |
_aHF5415.127 _b.G76 |
| 100 | 1 | _aGronbach, Kenneth W. | |
| 245 | 1 | 4 |
_aThe age curve : _bhow to profit from the coming demographic storm / _cKenneth W. Gronbach. |
| 260 |
_aNew York : _bAmerican Management Association, _cc2008. |
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| 300 |
_axvii, 266 p. : _bill. ; _c24 cm. |
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| 500 | _aIncludes index. | ||
| 505 | _a The generational impact on supply and demand -- Who are these people? -- Bell curves, pies, and your "best customer" -- Case study: Detroit, Japan, and the best customers for cars -- Silent virtues: a small group with its own impact -- Case study: How the "graying of America" myth will take down the assisted-living industry -- The Boomers: mass, money, and motivation -- What Boomers will buy -- Boomers will not get old -- The Boomer economy: of credit cards and gift cards -- Of course you can afford it! -- Social security and private health care: dead but not buried -- Wal-Mart hits a wall, a Great Wall -- Media's slow death: the end of marketing as we know it -- Quit picking on the Xers! -- The cause and effect of a small generation -- The X factor: where have all the workers gone? -- The Gen X labor shortage and the impact on direct mail -- Case study: How Generation X drove motorcycle sales off the cliff -- Case study: Planes stuck on the ground: a business traveler's tale -- Case study: The death of a discount store -- Stop looking in the rearview mirror! -- The great Y ahead: more of everything -- Marketing to Generation Y -- Case study: No leg to stand on: a Levi's footnote -- Schools, taxes, and the future -- Generation Y's leading legacy -- The bigotry is almost gone: a boomer's perspective -- Coming to America: melting into the world's melting pot -- Macro and micro conclusions -- Appendix A: The older generations -- Appendix B: The baby boomers -- Appendix C: Generation X -- Appendix D: Generation Y. | ||
| 650 | 0 | _aTarget marketing | |
| 650 | 0 | _aConsumer behavior | |
| 650 | 0 | _aMarketing research | |
| 650 | 0 | _aDemography | |
| 710 | 2 | _aAmerican Management Association. | |
| 942 | _cBK | ||