000			01243cam a2200217 a 4500
999			_c1258 _d1258
020			_a0256204640
022			_a9780256204643
050	0	0	_aHF5415.13 _b.B448
100	1		_aBernhardt, Kenneth L.,
245	1	0	_aCases in marketing management / _cKenneth L. Bernhardt, Thomas C. Kinnear.
250			_a7th ed.
260			_aChicago : _bIrwin, _cc1997.
300			_axiv, 665 p. : _bill., maps ; _c25 cm.
440		4	_aThe Irwin series in marketing
500			_aIncludes bibliographical references and index
505			_a pt. 1. Orientation to the Case Method -- Ch. 1. Note to the Student on the Case Method -- Ch. 2. Introduction to Marketing Decision Making -- Ch. 3. Financial Analysis for Marketing Decision Making -- Ch. 4. Case with a Student Analysis -- pt. 2. Introduction to Marketing Decision Making -- pt. 3. Marketing Information and Forecasting -- pt. 4. Product and Brand Management Decisions -- pt. 5. Distribution Decisions -- pt. 6. Promotion Decisions -- pt. 7. Pricing Decisions -- pt. 8. Public Policy and Ethical Aspects of Marketing -- pt. 9. Marketing Programs and Strategy.
650		0	_aMarketing _xManagement
650		0	_aMarketing _xDecision making
700	1		_aKinnear, Thomas C.,
942			_cBK