| 000 | 01046pam a2200181 a 4500 | ||
|---|---|---|---|
| 999 |
_c1254 _d1254 |
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| 020 | _a0471532533 | ||
| 022 | _a9780471532538 | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.A23 |
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aStrategic market management / _cDavid A. Aaker. |
| 250 | _a3rd ed. | ||
| 260 |
_aNew York : _bWiley, _cc1992. |
||
| 300 |
_axvi, 394 p. : _bill. ; _c23 cm. |
||
| 500 | _aIncludes index | ||
| 505 | _aINTRODUCTION AND OVERVIEW: Business Strategy; Strategic Market Management; EXTERNAL ANALYSIS: Customer Analysis; Competitor Analysis; Market Analysis; Environmental Analysis; INTERNAL ANALYSIS: Self-Analysis; Portfolio Analysis; ALTERNATIVE BUSINESS STRATEGIES: Obtaining a Sustainable Competitive Advantage; Differentiation Strategies; Obtaining an SCA - Low Cost, Focus and the Pre-emptive Move; Growth Strategies; Diversification; Strategies in Declining and Mature Markets; Global Strategies; IMPLEMENTATION AND THE PLANNING PROCESS: Implementing the Strategy; Formal Planning Systems. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 942 | _cBK | ||