| 000 | 01725cam a2200217 a 4500 | ||
|---|---|---|---|
| 999 |
_c1248 _d1248 |
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| 020 | _a0256125767 | ||
| 022 | _a9780256125764 | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.B669 |
| 100 | 1 | _aBoyd, Harper W. | |
| 245 | 1 | 0 |
_aMarketing management : _ba strategic approach with a global orientation / _cHarper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché. |
| 250 | _a2nd ed. | ||
| 260 |
_aChicago ; _aToronto : _bIrwin, _cc1995. |
||
| 300 |
_axvi, 555 p. : _bill. ; _c26 cm. |
||
| 440 | 0 | _aIrwin series in marketing ; | |
| 500 | _aIncludes index | ||
| 505 | _aChapter 1: Marketing And The Management Process Chapter 2: The Strategic Role of Marketing. Chapter 3: Environmental and Competitive Analysis. Chapter 4: Industry Dynamics And Strategic Change. 5: Consumer Market and Buying Behavior Chapter 6: Organizational Markets And Buying Behavior. Chapter 7: Marketing Research and market measurements Chapter 8: Marketing Segmentation And Market Targeting. Chapter 9: Positioning Decisions. Chapter 10: Business Strategies and marketing program decisions Chapter 11: Product and services decisions Chapter 12: Developing And Testing New Products And Services. Chapter 13: Pricing Decisions 14: Distribution Decisions. Chapter 15: Promotion Decisions. Chapter 16: Personal Selling Decisions. Chapter 17: Strategies For New And Growing Markets. Chapter 18: Strategies For Mature And Declining Markets. Chapter 19: Implementing Business And Marketing Strategies. Chapter 20: Controlling Marketing Strategies And Programs. Appendix: 524 Name index 543 Subject index 547 | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aWalker, Orville C. | |
| 700 | 1 | _aLarréché, Jean-Claude. | |
| 942 | _cBK | ||