000 02039nam a2200265Ia 4500
999 _c1184
_d1184
020 _a0072977450 (alk. paper)
020 _a0071115498 (pbk.)
050 _aHB171.5
_bF733
100 1 _aFrank, Robert H.
245 1 0 _aMicroeconomics and behavior /
_cRobert H. Frank.
250 _a6th ed.
260 _aBoston, Mass. :
_bMcGraw-Hill/Irwin,
_cc2006.
300 _axxvii, 692 p. :
_bill. ;
_c26 cm.
500 _aVarious multi-media instructional materials are available to supplement the text.
505 _aPart 1: Introduction -- Thinking Like an Economist -- Supply and Demand Appendix: How Do Taxes Affect Equilibrium Prices and Quantities? -- Part 2: The Theory of Consumer Behavior -- Rational Consumer Choice Appendix: The Utility Function Approach to the Consumer Budgeting Problem -- Individual and Market Demand Appendix: Additional Topics in Demand Theory -- Applications of Rational Choice and Demand Theories -- The Economics of Information and Choice Under Uncertainty Appendix: Search Theory and the Winner's Curse -- Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior -- Cognitive Limitations and Consumer Behavior -- Part 3: The Theory of the Firm and Market Structure -- Production -- Appendix: Mathematical Extensions of Production Theory -- Costs Appendix: Mathematical Extensions of the Theory of Costs -- Perfect Competition -- Monopoly -- Imperfect Competition: A Game-Theoretic Approach -- Part 4: Factor Markets -- Labor Appendix: The Economics of Workplace Safety -- Capital Appendix: A More Detailed Look at Exhaustible Resource Allocation -- Part 5: General Equilibrium and Welfare -- General Equilibrium and Market Efficiency -- Externalities, Property Rights, and the Coase Theorem -- Government.
650 0 _aMicroeconomics.
650 0 _aEconomic man.
650 0 _aSelf-interest.
650 0 _aConsumer behavior.
650 0 _aMicroeconomics
650 0 _aEconomic man
650 0 _aSelf-interest
650 0 _aConsumer behavior
942 _cBK