000			01783nam a2200193Ia 4500
999			_c1162 _d1162
020			_a9780137006694 (pbk)
020			_a0137006691 (pbk)
050			_aHF5415 _b.K84
100	1		_aKotler, Philip
245	1	0	_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong.
250			_a13th ed., global ed.
260			_aUpper Saddle River, NJ [etc.] : _bPearson, _c2010 [i.e. 2009].
300			_a637 p., [127] p. : _bill. ; _c28 cm.
500			_a Previous edition: Upper Saddle River, N.J. : Pearson Prentice Hall, 2008. "The Global edition has been edited to include enhancements making it more relevant to students outside the United States."--Page 4 of cover.
505			_aMarketing: creating and capturing customer value -- Company and marketing strategy: partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Customer-driven marketing strategy: creating value for target customers -- Products, services, and brands: building customer value -- New-product development and product life-cycle strategies -- Pricing: understanding and capturing customer value -- Pricing strategies -- Marketing channels: delivering customer value -- Retailing and wholesaling -- Communicating customer value: integrated marketing communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing: building direct customer relationships -- Creating competitive advantage -- Global marketplace -- Sustainable marketing: social responsibility and ethics.
650		0	_aMarketing.
700	1		_aArmstrong, Gary,
942			_cBK