000			01903nhm a2200217za 4500
999			_c1120 _d1120
020			_a9780132622547
022			_a0132622548
050			_aHF5415 _b.6314
100			_a Philip Kotler [and others].
245			_aPrinciples of marketing _c Philip Kotler [and others].
250			_a2nd European ed
260			_a London : _b Prentice-Hall Europe, _c1999.
300			_axxiii, 1031 pages _b illustrations (some color) _c28 cm
500			_a Developed from: Principles of marketing, 8th ed, 1999. Includes indexes.
505			_a Preface. Acknowledgements. About the Authors. Part I: Marketing and the Marketing Process. 1. Marketing in a Changing World: Satisfying Human Needs. 2. Marketing and Society: Social Responsibility and Ethics. 3. Strategic Marketing Planning. Part II: The Market Place. 4. The Marketing Environment. 5. The Global Market Place. 6. Marketing Information and Market Research. 7. Consumer Markets and Consumer Buyer Behaviour. 8. Business Markets and Business Buyer Behaviour. Part III: Core Marketing Strategy. 9. Market Segmentation and Targeting. 10. Positioning. 11. Relationship Marketing: Building Customer Satisfaction. 12. Creating Competitive Advantages. Part IV: Product. 13. New-Product Development, Product Life-Cycles, and Portfolios. 14. Branding: Products, Brands and Service Support. 15. Service Marketing. Part V: Pricing. 16. The Price Drivers. 17. Pricing Strategy. Part VI: Promotion. 18. Communications and Promotion Strategy. 19. Mass Communications: Advertising, Sales Promotion, and Public Relations. 20. Personal Selling and Sales Management. Part VII: Place. 21. Distribution Channels and Logistics Management. 22. Direct and Internet Marketing. Glossary. Subject Index. Company/Brand Index. Name Index
650			_a Marketing.
700			_aArmstrong, Gary
710			_aSaundders, John
711			_aWong, Veronica
942			_cBK