000			02533pam a2200205 a 4500
999			_c1118 _d1118
020			_a0132527103
022			_a9780132527101
050	0	0	_aHF5415.K625
100	1		_aKotler, Philip.
245	1	0	_aMarketing : _ban introduction / _cPhilip Kotler, Gary Armstrong.
250			_a4th ed.
260			_aUpper Saddle River, N.J. : _bPrentice Hall, _cc1997.
300			_a1 v. (various pagings) : _bcol. ill. , map ; _c26 cm.
500			_a"Instructor's free copy"--Cover.
500			_aMap of the world in 1997 on endpapers.
505			_a What is marketing? -- Marketing management -- Marketing management philosophies -- Marketing challenges into the next century -- Strategic planning -- Designing the business portfolio -- Strategic planning and small businesses -- The marketing process -- Managing the marketing effort -- The company's microenvironment -- The company's macroenvironment -- Responding to the marketing environment -- The marketing information system -- The marketing research process -- Other marketing research considerations -- Model of consumer behavior -- Characteristics affecting consumer behavior -- The buyer decision process -- The buyer decision process for new products -- Consumer behavior across international borders -- Business markets -- Business buyer behavior -- Institutional and government markets -- Markets -- Market segmentation -- Market targeting -- Positioning for competitive advantage -- What is a product? -- Product classifications -- Individual product decisions -- Product line decisions -- Product mix decisions -- Services marketing -- Marketing -- Marketing organizations, persons, places, and ideas -- International product and services marketing -- New-product development strategy -- Product life-cycle strategies -- Factors to consider when setting prices -- General pricing approaches -- New-product pricing strategies -- Product-mix pricing strategies -- Price adjustment strategies -- Price changes -- The nature of distribution channels -- Consumer behavior and organization -- Channel design decisions -- Channel management decisions -- Physical distribution and logistics management -- Retailing -- Store retailing -- Non-store retailing -- The future of retailing -- Wholesaling -- Types of wholesalers -- Wholesalers marketing decisions -- Marketing mix decisions -- Trends in wholesaling -- Steps in developing effective communication.
650		0	_aMarketing.
700	1		_aArmstrong, Gary
942			_cBK