000			02007ohm a22001813a 4500
999			_c1039 _d1039
020			_a9780137034659
022			_a 0137034652
050			_aHF5548.32 _b.E339
100			_a Efraim Turban
245			_aElectronic commerce 2010 : _b a managerial perspective. _c Efraim Turban [and others].
260			_a Upper Saddle River, ; _a Harlow : _aN.J. _b Pearson Education, _c©2010.
300			_a779 pages _b illustrations _c 28 cm
500			_aIncludes index.
505			_a Part 1: Introduction to E-Commerce and E-MarketplacesChapter 1. Overview of E-CommerceChapter 2. E-Marketplaces: Mechanisms, Tools, and Impacts of E-CommercePart 2: Internet Consumer RetailingChapter 3. Retailing in E-Commerce: Products and ServicesChapter 4. Consumer Behavior, Market Research, and AdvertisingPart 3: Business-to-Business E-CommerceChapter 5. B2B E-CommerceChapter 6. E-Supply Chains, Collaborative Commerce, and Corporate PortalsPart 4: Other E-Commerce Models and ApplicationsChapter 7. Innovative E-Commerce Systems: E-Government and E-Learning to Consumer-to-Consumer CommerceChapter 8. Mobile Computing and Commerce and Pervasive ComputingChapter 9. The Web 2.0 Environment and Social NetworksPart 5: E-Commerce Support ServicesChapter 10. E-Commerce Fraud and SecurityChapter 11. E-Commerce Payment SystemsChapter 12. Fulfilling E-Commerce Orders and Other E-Commerce Support ServicesPart 6: E-Commerce Strategy and ImplementationChapter 13. E-Commerce Strategy and Global E-CommerceChapter 14. Economics and Justification of E-CommerceChapter 15. Launching a Successful Online Business and E-Commerce ProjectsChapter 16. Regulatory, Ethical, and Compliance Issues in E-CommerceOnline Part 7: Auctions and Application DevelopmentChapter 17. Dynamic Trading: E-Auctions, Bartering, and NegotiationsChapter 18. Building E-Commerce Applications and Infrastructure
650			_a Electronic commerce. _x Electronic commerce - _x - Management.
700			_a Efraim Turban [and others].
942			_cBK