| 000 | 00828cam a2200205 a 4500 | ||
|---|---|---|---|
| 999 |
_c1000 _d1000 |
||
| 020 | _a9780073404714 (alk. paper) | ||
| 020 | _a0073404713 (alk. paper) | ||
| 050 | 0 | 0 |
_aHF5415 _b.M378 |
| 100 | 1 | _aPerreault, William D. | |
| 245 | 1 | 0 |
_aEssentials of marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. |
| 250 | _a11th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2008. |
||
| 300 |
_axxxvi, 660, [37] p. : _bcol. ill. ; _c28 cm.+e 1 CD-ROM (4 3/4 in.) |
||
| 500 | _aSystem requirements: Microsoft Windows, 2000/XP, or Windows Vista; Minimum 256 MB main memory; 512 MB recommended; Internet explorer 6.0 or higher. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aCannon, Joseph P., | |
| 700 | 1 | _aMcCarthy, E. Jerome | |
| 942 | _cBK | ||