TY  - BOOK
AU  - Churchill,Gilbert A.
AU  - Peter,J.Paul
TI  - Marketing: creating value for customers 
SN  - 0256228779
SN  - 978025622
AV  - HF5415 .C5275 
PY  - 1998///
CY  - Boston
PB  - Irwin/McGraw Hill
KW  - Marketing
N1  -  Developing marketing plans and strategies; understanding customers and markets; managing and developing goods and services; pricing principles and strategies; placement - distributing products and services; promotion - integrated marketing communication; Evaluating marketing effectiveness; Appendix
ER  -