TY  - BOOK
AU  - Mason,Joseph Barry
AU  - Mayer,Morris Lehman
TI  - Modern retailing: theory and practice 
SN  - 0256079595
SN  - 978025607
AV  - HF5429 .M328
PY  - 1990///
CY  - Homewood, IL
PB  - BPI/Irwin
KW  - Retail trade
N1  - Includes Index; Classification, trends and explanation of institutional change 2
Strategic planning: the search for differential advantage  46
Marketing strategy and competitive alternatives  82
Retail decision support system  126
Socioeconomic, competitive and technological environments  168
Legal, public policy, and ethical influences on competitive strategy 212
Consumer shopping behavior and competitive strategy  250
The financial plan  296
Organizational structure and the human resources plan  340
The merchandise plan  388
Strategic issues in merchandise inventory procurement and distribution  472
Communications strategy: advertising sales promotion and publicity  518
Communications strategy: customer support services  564
The presentation strategy: store layout and merchandise presentation  608
Channel strategy  708
Assessing the effectiveness of strategy development amd implementation: control and evaluation  750
Index  813

ER  -