TY  - BOOK
AU  - Dunne,Patrick M.
AU  - Lusch,Robert F.
AU  - Gable,Myron
TI  - Retailing
SN  - 0538841362
SN  - 978053884
AV  - HF5429 .R478 
PY  - 1995///
CY  - [Cincinnati, Ohio]
PB  - South-Western College Pub.
KW  - Retail trade
N1  - Rev. ed. of: Retailing / Patrick Dunne ... [et al.] c1992; Perspectives on Retailing  2
Retail planning and management  46
Retail customers  69
Evaluating the competition in retailing  99
Channel behavior  130
Legal and ethical behavior  155
Retail locations  184
Managing a retailers finances  226
Merchandise buying and handling  258
Merchandise pricing  299
Advertising and promotion  326
Customer service and retail selling  356
Store layout and design  390
Retailing of service  422
Managing human resources  456
Retail information systems  486
Subject index  539
ER  -