TY  - BOOK
AU  - Michael Levy; 
AU  - Barton A Weitz
ED  - Barton A Weitz
TI  - Retailing management
SN  - 9780071240376
SN  - 007249720
AV  - HF5429. L4828
PY  - 2004///
CY  -  Boston
PB  -  McGraw-Hill Irwin
KW  -  Retail trade - Management.
KW  -  Management
KW  -  Detailhandel.
N1  - Includes index; The World of Retailing --
Introduction to the world of retailing --
Types of retailers --
Multichannel retailing--a view into the future --
customer buying behavior --
Retailing Strategy --
Retail market strategy --
Financial strategy --
Retail locations --
Site selection --
Human resource management --
Information systems and supply chain management --
Customer relationship management --
Merchandise Management --
Planning merchandise assortments --
Buying systems --
Buying merchandise assortments --
Buying systems --
Buying merchandise --
Pricing --
Retail communication mix --
Store Management --
Managing the store --
Store layout, design, and vital merchandising --
Customer service
ER  -