TY  - BOOK
AU  - Egan,John
TI  - Relationship marketing: exploring relationship strategies in marketing 
SN  - 0273686232 (pbk. : alk. paper)
SN  - 978027268
AV  - HF5415.55 .E34 
PY  - 2004///
CY  - New York
PB  - Financial Times/Prentice Hall
KW  - Relationship marketing
N1  - Includes bibliographical references and index; Brief Contents Part I RELATIONSHIPS 1. Relationships in Marketing 2. Relationships 3. Relationship Economics 4. Strategy Continuum 5. Relationship Drivers Part II THE CORE FIRM AND ITS RELATIONSHIPS 6. Customer Partnerships 7. Internal Partnerships 8. Supplier Partnerships 9. External Partnerships Part III MANAGING AND CONTROLLING THE RELATIONSHIP 10. Relationship Technology 11. Relationship Management 12. Back to the Future
ER  -