Landa, Robin creator text Boston,MA Wadsworth, Cengage Learning 2014 5th Edition monographic xvi, TL20, 409 pages illustrations (some color) 28 cm Part I: Fundamentals of graphic design Introduction: the graphic design profession Graphic design: the basics Typography The design process Creativity and concept generation Visualization and color Composition Proportional systems and the grid Part II: Formats & disciplines Posters Book cover design Branding and visual identity Advertising Interactive design and motion graphics Corporate communication: brochures, annual reports, and more Package design Part III: The portfolio and job search Includes bibliographical references (pages 383-385) and index Commercial art Graphic arts NC997 .L22 9781285085180 1285085183 20260319132823.0