TY  - BOOK
AU  - Harrell,Gilbert D.
AU  - Frazier,Gary L.
TI  - Marketing: connecting with customers 
SN  - 0023502517 (paper)
AV  - HF5415.13 .H24 
PY  - 1999///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Marketing
KW  - Management
KW  - Consumer satisfaction
N1  - Chapter 1  MARKETING: CONNECTING WITH CUSTOMERS
chapter  2  CUSTOMERS SATISFACTION AND LOYALTY: BUILDING VALUE WITH QUALITY
Chapter 3 : THE MARKETING EVIRONMENT AND ITS GLOBAL DIMENTIONS 
Chapter  4 : THE STRATEGIC MARKETING PLANNING PROCESS: DOMESTIC AND GLOBAL
Chapter  5 MARKETING INFORMATION AND RESEARCH 
Chapter  6 MARKET SEGMENTATION, TARGING, AND POSITIONING
Chapter 7  CONNECTING WITH CUSTOMERS: UNDERSTANDING CONSUMER BEHAVIOR 
Chapter 8 BUSINESS-TO-BUSINESS MARKETING 
CHAPTER 9
ER  -