connecting with customers Harrell, Gilbert D. creator Frazier, Gary L. text Upper Saddle River, NJ Prentice Hall c1999 monographic xix, 552, 2, 18 p. : ill. (some col.) ; 28 cm. Chapter 1 MARKETING: CONNECTING WITH CUSTOMERS chapter 2 CUSTOMERS SATISFACTION AND LOYALTY: BUILDING VALUE WITH QUALITY Chapter 3 : THE MARKETING EVIRONMENT AND ITS GLOBAL DIMENTIONS Chapter 4 : THE STRATEGIC MARKETING PLANNING PROCESS: DOMESTIC AND GLOBAL Chapter 5 MARKETING INFORMATION AND RESEARCH Chapter 6 MARKET SEGMENTATION, TARGING, AND POSITIONING Chapter 7 CONNECTING WITH CUSTOMERS: UNDERSTANDING CONSUMER BEHAVIOR Chapter 8 BUSINESS-TO-BUSINESS MARKETING CHAPTER 9 Gilbert D. Harrell, Gary L. Frazier. Marketing Management Consumer satisfaction HF5415.13 .H24 0023502517 (paper)