00974pam a2200145 a 4500020002300000050002100023100002400044245008300068260005300151300005300204505049600257650002700753650002700780700002100807  a0023502517 (paper)00aHF5415.13b.H24 1 aHarrell, Gilbert D.10aMarketing :bconnecting with customers /cGilbert D. Harrell, Gary L. Frazier.  aUpper Saddle River, NJ :bPrentice Hall,cc1999.  axix, 552, 2, 18 p. :bill. (some col.) ;c28 cm.  aChapter 1  MARKETING: CONNECTING WITH CUSTOMERS
chapter  2  CUSTOMERS SATISFACTION AND LOYALTY: BUILDING VALUE WITH QUALITY
Chapter 3 : THE MARKETING EVIRONMENT AND ITS GLOBAL DIMENTIONS 
Chapter  4 : THE STRATEGIC MARKETING PLANNING PROCESS: DOMESTIC AND GLOBAL
Chapter  5 MARKETING INFORMATION AND RESEARCH 
Chapter  6 MARKET SEGMENTATION, TARGING, AND POSITIONING
Chapter 7  CONNECTING WITH CUSTOMERS: UNDERSTANDING CONSUMER BEHAVIOR 
Chapter 8 BUSINESS-TO-BUSINESS MARKETING 
CHAPTER 9   0aMarketingxManagement. 0aConsumer satisfaction.1 aFrazier, Gary L.