TY  - BOOK
AU  - David,Fred R.
AU  - David,Forest R.
TI  - Strategic management: concepts and cases : a competitive advantage approach 
SN  - 1292148497
AV  - HD30.38 .D3785 
PY  - 2017///
CY  - Harlow : 
PB  - Pearson Education Limited
KW  - Strategic planning
N1  - Includes Index; 1. Strategic Management Essentials THE COHESION CASE: Nestle S.A, 2016 2. Outside-USA Strategic Planning 3. Ethics, Social Responsibility, and Sustainability 4. Types of Strategies 5. Vision and Mission Analysis 6. The Internal Audit 7. The External Audit 8. Strategy Generation and Selection 9. Strategy Implementation 10. Strategy Execution 11. Strategy Monitoring Appendix Guidelines for Case Analysis

ER  -