TY  - BOOK
AU  - Hasty,Ronald W.
AU  - Reardon,James
TI  - Retail management
SN  - 0070270317 (hardcover)
SN  - 978007027
AV  - HF5429 .H329 
PY  - 1997///
CY  - New York
PB  - The McGraw-Hill Companies
KW  - Retail trade
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references;  	Preface --
Ch. 1. An Overview of Retailing --
Ch. 2. Retail Strategy: Creating the Competitive Advantage --
Ch. 3. The Environment of Retailing and Decision-Making Issues --
Ch. 4. Understanding and Identifying the Customer --
Ch. 5. Customer Information from Research --
Ch. 6. Store Location and Site Evaluation --
Ch. 7. Store Design and Layout --
Ch. 8. Human Resource Management and Store Organization --
Ch. 9. Financial Analysis and Management --
Ch. 10. Planning Merchandise Needs and Merchandise Budgets --
Ch. 11. Assortment Planning, Buying, and Vendor Relations --
Ch. 12. Pricing Merchandise --
Ch. 13. Retail Advertising --
Ch. 14. Retail Selling, Sales Promotion, and Publicity --
Ch. 15. The Virtual Store and Retail Database Marketing --
Ch. 16. Globalization and Changing Retail Formats --
References --
Photo Credits --
Glossary --
Name Index --
Subject Index
ER  -