TY  - BOOK
AU  - Piercy,Nigel
ED  - Chartered Institute of Marketing.
TI  - Tales from the marketplace: stories of revolution, reinvention and renewal 
SN  - 0750642653
AV  - HF5415.13 .P5434
PY  - 1999///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Management
KW  - Strategic planning
KW  - Oirganizational change
ER  -