TY - BOOK AU - Kumar,Navin TI - Media psychology: exploration and application SN - 9780367542337 AV - HM1206 .K96 PY - 2021/// CY - New York : PB - Taylor & Francis Group, KW - Mass media KW - Psychological aspects KW - Influence KW - Research N1 - Includes index; Chapter 1: Introduction to media psychology -- Learning objectives -- 1.1 Defining the field of media psychology -- 1.2 Presence of media in everyday life -- 1.2.1 Influence of media in attitude and behavior -- 1.2.2 Media and family -- 1.2.3 Media and body image -- 1.2.4 Media's role in social interaction -- 1.2.5 Media's dangers to human life -- 1.3 Psychology of entertainment media -- 1.4 Media and values -- 1.5 Social media, self-presentation and privacy debate 1.6 Media psychology theories -- 1.6.1 Marshal McLuhan's theory -- 1.6.2 Excitation transfer theory (Dolf Zillmann) -- 1.6.3 Uses and gratification theory -- 1.7 Early communication theories: four traditions in the history of ideas -- 1.7.1 Rhetoric -- 1.7.2 Hermeneutics -- 1.7.3 Phenomenology -- 1.7.4 Semiotics -- 1.8 Contemporary media theories -- 1.8.1 Linguistic and communicative theories -- 1.8.2 Humanistic research tradition: arts research -- 1.8.3 Literary criticism -- 1.8.4 Linguistics -- 1.8.4.1 Phonetics -- 1.8.4.2 Lexical structure or morphology -- 1.8.4.3 Syntactic information 1.8.4.4 Semantic information -- 1.8.4.5 Pragmatics -- 1.8.4.6 Message model of linguistic communication -- 1.8.4.7 The inferential model of linguistic communication -- 1.8.5 Sociolinguistic perspective -- 1.8.6 Educational perspective -- 1.8.7 Stylistic perspective -- 1.9 Film studies -- 1.10 Post-modernist theories as an aesthetic style -- 1.11 Postmodernism and media -- 1.12 Scope of this book -- 1.13 Critical evaluation and the Indian perspective -- Key points -- Key terms -- References -- Chapter 2: Consumer behavior and psychology -- Learning objectives -- 2.1 Introduction 2.2 Consumption: need or greed -- 2.3 Definition of consumer behavior -- 2.4 Models of consumer behavior -- 2.4.1 Veblenian socio-psychological model -- 2.4.2 Pavlovian learning model: classical conditioning -- 2.4.2.1 Acquisition -- 2.4.2.2 Extinction -- 2.4.2.3 Generalization -- 2.4.2.4 Stimulus discrimination -- 2.4.2.5 Vicarious conditioning -- 2.4.2.6 Marketing application of the Pavlovian model -- 2.4.3 Freudian psychoanalytic model -- 2.4.4 Maslow's hierarchy of needs -- 2.5 Models for consumer behavior -- 2.5.1 Bettman information processing model (1979) -- 2.5.2 Nicosia model 2.5.3 The Howard-Sheth model -- 2.5.4 The Engel, Blackwell, Miniard model (EBM) -- 2.5.5 Belief-expectancy and valence model -- 2.6 Consumption and happiness -- 2.7 Work and happiness -- 2.8 Comparison and happiness -- 2.9 Consumer culture and identity -- 2.9.1 Bedroom culture -- 2.9.2 Privatization of leisure -- 2.9.3 Identity -- 2.9.4 Technology and identity -- 2.9.5 Lack of commitment and attachment -- 2.10 Interactive and emerging technologies -- 2.10.1 Psychotechnology -- 2.10.2 Video games and their implications -- 2.10.2.1 The functions of play -- 2.10.2.2 Cognitive benefits of gaming ER -