TY - BOOK AU - Herrick,James A.(ed) TI - The history and theory of rhetoric: an introduction SN - 0205314554 (pbk.) SN - 978020531 AV - PN183 .H47 PY - 2001/// CY - Boston PB - Allyn and Bacon KW - Rhetoric KW - History N1 - Includes Index; 1. An overview of rhetoric -- Rhetoric and persuasion -- Defining rhetoric -- Rhetorical discourse -- Social functions of the art of rhetoric -- Conclusion -- 2. The origins and early history of rhetoric -- The rise of rhetoric in ancient Greece -- The Sophists -- Three influential Sophists -- Gorgias, Protagoras, Isocrates -- Aspasia's role in Athenian rhetoric -- Conclusion -- 3. Plato versus the Sophists: Rhetoric on trial -- Plato's Gorgias: Rhetoric on trial -- Rhetoric in Plato's Phaedrus: A true art? -- Conclusion -- 4. Aristotle on rhetoric -- Aristotle's definitions of rhetoric -- Three rhetorical settings -- Deliberative oratory, epideietic oratory, forensic oratory -- The artistic proofs -- Logos: The logic of sound arguments, Pathos: The psychology of emotions, Ethos: The sociology of good character -- The topoi, or lines of argument -- Aristotle on style -- Conclusion -- 5. Rhetoric at Rome -- Roman society and the place of rhetoric -- The rhetorical theory of Cicero -- Quintilian -- Longinus: On the sublime -- Rhetoric in the later Roman empire -- Conclusion. 6. Rhetoric in Christian Europe -- Rhetoric, tension, and fragmentation -- Rhetoric and the medieval curriculum -- Rhetoric in the early Middle Ages: Augustine, Capella, and Boethius -- St. Augustine -- Martianus Capella -- Boethius -- Three rhetorical arts in the twelfth and thirteenth centuries -- The art of preaching -- The art of letter writing -- The art of poetry -- Conclusion -- 7. Rhetoric in the Renaissance -- Features of Renaissance rhetoric -- Lorenzo Valla: Retrieving the rhetorical tradition -- Women and Renaissance rhetoric -- Italian Humanism: A catalyst for rhetoric's expansion -- Rhetoric as personal and political influence -- Humanism, rhetoric, and the study of classical texts -- Petrarch and the origins of Italian humanism -- Pico della Mirandola and the magic of language -- Juan Luis Vives -- Rhetoric and the Vita Activa -- The turn toward dialectic: Rhetoric and its critics -- Agricola, Peter Ramus -- Renaissance rhetorics in Britain -- Conclusion -- 8. Enlightenment rhetorics -- Vico on rhetoric and human thought -- British rhetorics in the eighteenth century -- The Elocutionary movement -- Thomas Sheridan -- The Belletristic movement -- Lord Kames, Hugh Blair -- George Campbell and scientific rhetoric -- Richard Whately's classical rhetoric -- Conclusion -- 9. Contemporary rhetoric I: Argument, audience, and science -- Argumentation and rational discourse -- Perelman and Olbrechts-Tyteca: A new rhetoric -- Stephen Toulmin and the uses of argument -- Jurgen Habermas and the conditions of rational discourse -- Argumentation and scientific inquiry -- Deirdre McCloskey and the rhetoric of economics -- Clifford Geertz and rhetoric in anthropology -- Michael Billig and the rhetoric of social psychology -- John Campbell on the rhetoric of Charles Darwin -- Conclusion. 10. Contemporary rhetoric II: The rhetoric of situation, drama, and narration -- Rhetoric in its social context: The dramatic and situational views -- Kenneth Burke and rhetoric as symbolic action -- Lloyd Bitzer and rhetoric as situational -- Rhetoric as narration -- Mikhail Bakhtin and the polyphonic novel -- Wayne Booth and the rhetoric of fiction -- Ernest Bormann and the rhetoric of fantasy -- Walter Fisher and rhetoric as narration -- Conclusion -- 11. Contemporary rhetoric III: Discourse, power, and social criticism -- Michael Foucault: Discourse, knowledge, and power -- Jacques Derrida: Texts, meanings, and deconstruction -- Richard Weaver: Rhetoric and the preservation of culture -- Feminism and rhetoric: Critique and reform in rhetoric -- George Kennedy and comparative rhetoric -- Conclusion ER -