TY  - BOOK
AU  - Blumberg,Donald F.
TI  - Managing service as a strategic profit center
SN  - 0070061890 :
SN  - 978007006
AV  - HF5415.5 .B57 
PY  - 1991///
CY  - New York
PB  - McGraw-Hill
KW  - Customer services
KW  - Management
KW  - Strategic planning
N1  - Includes bibliographical references; A strategic view of life   1
Identifying present and emerging market opportunities for service and  support  33
Running service as a strategic line of business  57
Providing customers with what they want  77
Developing and planning the service organization 
Marketing Service  120
Pricing service    130
Managing and controlling service

143
Using systems and technology to improve service operations and productivity  169
Summary: Emerging role of strategic service  193
Appendix A  204
Appendix B  211
Bibliography  226
Index            227
ER  -