TY - BOOK AU - Samli,A.Coskun AU - Hill,John S. TI - Marketing globally: planning and practice SN - 0844233080 SN - 978084423 AV - HF1416 .S257 PY - 1998/// CY - Lincolnwood, Ill. PB - NTC Business Books KW - Export marketing N1 - Includes index; Machine derived contents note: 1 Part -- The world Environment of International Marketing 1 -- 1. Geopolitics of World Markets 3 -- 2. Cultural, Political, Economic Systems and Their Interaction 37 -- 3 . Economic, Political, and Social System Changes 63 -- 4. The Financial Environment of International Marketing 84 -- 2 Part -- Assessing the International Marketing Environment 117 -- 5. Appraising a Company's International Capabilities 119 -- 6. Assessing International Market Opportunities and Developing -- Market Potentials 135 -- 7. International Market Segmentation 155 -- 8. Exporting 174 -- 9. Entry Strategies 198 -- 3 Part -- Implementing International Marketing Strategies 221 -- 10. International Marketing Strategy 223 -- 11. Marketing Consumer Products Internationally 242 -- 12. Marketing Industrial Products Internationally 267 -- 13. International Marketing Channels 291 -- 14. International Logistics 311 -- 15. Advertising and Cross-Cultural Communication 333 -- 16. International Personal Selling and Sales Force Management 357 -- 17. International Pricing 388 -- 4 Part -- Coordinating and Controlling Marketing Programs 409 -- 18. International Market Research and Information Systems 411 -- 19. Organizational Structure for International Marketing 436 -- 20. Control Feedback and Adjustment 454 -- 2 I. What the CEO Should Know about International Marketing 473 -- Subject Index 493 -- Name Index 509 -- Product Index 515 -- 1 Part -- The world Environment of International Marketing 1 -- 1. Geopolitics of World Markets 3 -- 2. Cultural, Political, Economic Systems and Their Interaction 37 -- 3 . Economic, Political, and Social System Changes 63 -- 4. The Financial Environment of International Marketing 84 -- 2 Part -- Assessing the International Marketing Environment 117 -- 5. Appraising a Company's International Capabilities 119 -- 6. Assessing International Market Opportunities and Developing -- Market Potentials 135 -- 7. International Market Segmentation 155 -- 8. Exporting 174 -- 9. Entry Strategies 198 -- 3 Part -- Implementing International Marketing Strategies 221 -- 10. International Marketing Strategy 223 -- 11. Marketing Consumer Products Internationally 242 -- 12. Marketing Industrial Products Internationally 267 -- 13. International Marketing Channels 291 -- 14. International Logistics 311 -- 15. Advertising and Cross-Cultural Communication 333 -- 16. International Personal Selling and Sales Force Management 357 -- 17. International Pricing 388 -- 4 Part -- Coordinating and Controlling Marketing Programs 409 -- 18. International Market Research and Information Systems 411 -- 19. Organizational Structure for International Marketing 436 -- 20. Control Feedback and Adjustment 454 -- 2 I. What the CEO Should Know about International Marketing 473 -- Subject Index 493 -- Name Index 509 -- Product Index 515 ER -