TY  - BOOK
AU  - Paliwoda,Stanley J.
AU  - Thomas,Michael J.
TI  - International marketing
SN  - 0750622415 (pbk.)
SN  - 978075062
AV  - HF1416 .P35
PY  - 1998///
CY  - London
PB  - Butterworth-Heinemann
KW  - Export marketing
N1  - "Published on behalf of the Chartered Institute of Marketing."--T.p; 1. Internationalization: a necessity, not a luxury, but does corporate behavior reflect it? --
2. Environmental market scanning: the 'SLEPT' and 'C' factors --
3. Exporting --
not just for the small business --
4. Market entry modes: strategic considerations of direct vs. indirect involvement --
5. International product policy considerations --
6. Pricing, credit and terms of doing business --
7. Strategic international logistical and distribution decisions --
8. Promotion within the foreign market --
9. International marketing planning: reviewing, appraising and implementing --
10. Marketing in Europe --
11. Marketing in the Pacific Rim.
12. Index
ER  -