TY  - BOOK
AU  - Meloan, Taylor W.
AU  - Meloan,Taylor W.
AU  - Graham,John L.
TI  - International and global marketing: concepts and cases 
SN  - 0256157235
SN  - 978025615
AV  - HF1416 .I54 
PY  - 1995///
CY  - Chicago
PB  - Irwin
KW  - Export marketing
KW  - Case studies
N1  - Introduction; The environment of international and global marketing; international and global marketing strategies; international and global marketing operations; Academic insights and Research Sources; Bibliography; Selected cases
ER  -