TY  - BOOK
AU  - Johansson, Johny K.
AU  - Johansson, Johny K.
TI  - Global Marketing:  Foreign entry, local marketig, and global management
SN  - 0256160511
SN  - 987025616
AV  - HF1416. J63
PY  - 1997///
CY  - Chicago
PB  - Irwin
KW  - Export Marketing
KW  - Export marketing
KW  - -management
N1  - Includes bibliographical references and index; The global Marketing Job   2
Theoretical Foundations    34
Cultural Foundations   68
Country Attractiveness   114
Export Expansion   152
Licensing, Strategic Alliances, FDI   190
Local Buyer Behavior   238
Local Marketing Research   272
Local Marketing in Mature and New Growth Markets  306
Local Marketing in Emerging Markets   342
Globalizing Marketing   398
Global Products and Servises   434
Global Pricing   470
Global Distribution   506
Global Advertising    540
Global Prmotion, Direct Marketing, and Personal Selling    574
Organizing for Global Marketing    606
The Future of Global Marketing   642
ER  -