TY  - BOOK
AU  - Branston,Gill
AU  - Stafford,Roy
TI  - The media student's book
SN  - 0415371422 (hbk. : alk. paper)
AV  - P90 .B72
PY  - 2006///
CY  - London, New York
PB  - Routledge
KW  - Mass media
N1  - Includes index; Part 1: Key Concepts: 
1. Interpreting Media. Case Study: Ways of Interpreting 2. Narratives. Case Study: CSI: Miami and Crime Fiction 3. Genres and Other Classifications. Case Study: J-Horror and the 'Ring Cycle' 4. Institutions. Case Study: Television as Institution 5. Questions of Representation. Case Study: Images of Migration 6. Ideologies and Power. Case Study: News 7. Industries. Case Study: The Major Players in the Media Industries Case Study: The Music Industry, Technology and Synergy 8. Audiences. Case Study: Selling Audiences 9. Advertising and Branding. Case Study: Celebrity, Stardom and Marketing 
Part 2: Media Practices: 
10. Research. Case Study: Researching Mobile Phone Technologies 11. Producing organization 12. Production Techniques 13. Distribution. Case Study: Contemporary British Cinema 
Part 3: Media Debates: 
14. Documentary and `Reality TV' 15. Whose globalization? 16. 'Free Choices' in a 'Free Market'? 
Part 4: 
Reference
ER  -