TY  - BOOK
AU  - Lamont,Douglas F.
TI  - Global marketing
SN  - 1557864934 (alk. paper)
SN  - 978155786
AV  - HF1416 .L36 
PY  - 1996///
CY  - Cambridge, Mass.
PB  - Blackwell Business
KW  - Export marketing
N1  - Includes bibliographical references and index; Marketing frames of reference; organizing marketing experience; researching international markets - country analysis; demographic facts; cultural insights; political realities; global brands - marketing teamwork; marketing strategy; product positioning; channel management; signaling national information - promotion marketing; price signals; sales force behavior; value marketing; marketing forecasts
ER  -