TY - BOOK AU - Verderber,Rudolph F.(ed) TI - The challenge of effective speaking SN - 0534038859 AV - PN4121 .V4 PY - 1984///], c1985 CY - Belmont, Calif. PB - Wadsworth Pub. Co. KW - Public speaking N1 - Includes index; Part I. Orientation Part II. Fundamental Principles Part III. Informative Speaking Part IV. Persuasive Speaking Part V. adapting to other occasions and formats ER -