TY  - BOOK
AU  - Arnould,Eric J.
AU  - Price,Linda L.
AU  - Zinkhan,George M.
TI  - Consumers
SN  - 0072537140 (alk. paper)
SN  - 978007253
AV  - HF5415.32 .A76 
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Consumer behavior
N1  - Includes bibliographical references and index; pt. 1. An overview of consumer behavior --
Ch. 1. Introduction : the world of consumers --
Ch. 2. The changing world of consumption --
Ch. 3. The meaning and nature of culture --
Ch. 4. Consumption meanings --
pt. 2. Marketing decisions and consumer behavior --
Ch. 5. Consumer behaviors and marketing strategies --
Ch. 6. Learning about consumers --
pt. 3. Consumers as interpreters --
Ch. 7. Consumer motives, goals, and involvement --
Ch. 8. Perception : worlds of sensations --
Ch. 9. Experience, learning, and knowledge --
Ch. 10. The self and selves --
pt. 4. Consumers in social context --
Ch. 11. Lifestyles : consumption subcultures --
Ch. 12. Economic and social segments --
Ch. 13. Organizational and household behaviors --
Ch. 14. Interpersonal influence --
pt. 5. Consumer action --
Ch. 15. Consumer attitudes and decisions --
Ch. 16. Acquiring things --
Ch. 17. Consumer innovation --
Ch. 18. Consumer satisfaction --
Ch. 19. Disposition, recycling, and reuse
ER  -