TY  - BOOK
AU  - Arnould,Eric J.
AU  - Price,Linda L.
AU  - Zinkhan,George M.
TI  - Consumers
SN  - 0256133603 (alk. paper)
SN  - 978025613
AV  - HF5415.32 .A76 
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill
KW  - Consumer behavior
N1  - Includes Index; Pt. 1. An Overview of Consumer Behavior. Ch. 1. Introduction: Production, Acquisition, Consumption, and Disposal. Ch. 2. Consumer Behaviors and Marketing Strategies. Ch. 3. Learning about Consumers. Ch. 4. The Changing World of Consumption --
Pt. 2. The Background of Consumption. Ch. 5. The Meaning and Nature of Culture. Ch. 6. Economic and Social Structures. Ch. 7. The Self and Selves. Ch. 8. Lifestyles: Consumption Subcultures. Ch. 9. Perceptions: World of Sensations --
Pt. 3. Purchase and Acquisition. Ch. 10. Acquiring Things. Ch. 11. Why Do People Buy? Motivations, Needs, and Involvement. Ch. 12. Experience, Learning, and Knowledge. Ch. 13. Attitude Models and Consumer Decision Making. Ch. 14. Organization and Household Consumer Behaviors. Ch. 15. Interpersonal Influence --
Pt. 4. Postacquisition. Ch. 16. Consumer Innovation. Ch. 17. Consumer Satisfaction. Ch. 18. Consumption Meanings. Ch. 19. Disposal, Recycling, and Reuse.
Responsibility: 	Eric Arnould, Linda Price, George Zinkhan
ER  -