TY  - BOOK
AU  - Kwaku Appiah-Adu
TI  - services marketing & Organisatiional Effectiveness:  a collection of research publications
SN  - 9988550510
AV  - HD9980.5 
PY  - 2005///
CY  - Accra, Lagon
PB  - Sub-Saharan Pub.
N1  - CHAPTER 1
Marketing Culture and Performance in Service Firms   19
CHAPTER 2
Marketing Effectiveness and Customer Retention in the Sevice Sector    45
CHAPTER 3
Marketing Effectiveness and Business Performance in the Hotel Industry    67
CHAPTER 4
Marketing Culture and Customer Retention in the Tourism Industry    95
CHAPTER 5
Marketing Effectiveness and Customer Retention in the Airline Industry     119
CHAPTER 6
Marketing Culture and Business Performance in the Airline Industry   137
CHAPTER 7
Marketing Culture and Customer Retention in the Financial Services Industry   163
CHAPTER 8
Marketing Effectiveness and Business Performance in the Financial Services Industry   183
ER  -