TY  - BOOK
AU  - Cateora,Philip R.
AU  - Graham,John L.
TI  - International marketing
SN  - 0072398841 (hardback)
SN  - 978007239
AV  - HF1416 .C375 
PY  - 2002///
CY  - New York
PB  - Irwin McGraw-Hill
KW  - Export marketing
KW  - International business enterprises
N1  - Includes bibliographical references and index; 1. The scope and challenge of international marketing --
2. The dynamic environment of international trade --
3. History and geography: the foundations of cultural understanding --
4. Cultural dynamics in assessing global markets --
5. Business customs in global marketing --
6. The political environment: a critical concern --
7. The international legal environment: playing by the rules --
8. Developing a global vision through marketing research --
9. Emerging markets --
10. Multinational market regions and market groups --
11. Global marketing management: planning and organization --
12. Products and services for consumers --
13. Products and services for businesses --
14. International marketing channels --
15. Exporting and logistics: special issues for business --
16. Integrated marketing communications and international advertising --
17. Personal selling and sales management --
18. Pricing for international markets --
Cases
ER  -