TY  - BOOK
AU  - Eastman,Susan Tyler
AU  - Ferguson,Douglas A.
AU  - Eastman,Susan Tyler
TI  - Media programming: strategies and practices 
SN  - 9780495500537 (pbk.)
SN  - 978049550
AV  - PN1992.55 .Ea8
PY  - 2009/// [i.e. 2008]
CY  - Belmont, CA
PB  - Thomson/Wadsworth
KW  - Television programs
KW  - Planning
KW  - Radio programs
KW  - Cable television
N1  - Publication date on item is 2009.
Includes bibliographical references and index; PART 1. Programming resources and constraints: 
1. A framework for programming strategies; 
2. Program and audience research; 
3. Domestic and international syndication -- 
PART 2. Broadcast television strategies: 
4. Prime-time network entertainment programming; 
5. Nonprime-time network television programming; 
6. Television station programming strategies; 
7. Public television programming -- 
PART 3. Cable, satellite, and online strategies: 
8. Cable, wireless,satellite and telephone program distribution; Online video and audio programming;
9.  Basic and premium subscription programming; 
10. Online video and audio programming -- 
PART 4. Radio programming: 
11. Music radio programming;
12.  Information radio programming -- 
Glossary
ER  -