TY  - BOOK
AU  - Stewart,Bill
TI  - Packaging as an effective marketing tool
SN  - 0749419881
AV  - HF5770 .S76 
PY  - 1996///
CY  - London
PB  - Kogan Page
KW  - Packaging
KW  - Marketing
N1  - "Co-published with Pira."; Reprint. Originally published: Leatherhead, Surry, UK : Pira International, c1995, in series: Pira packaging guide series; 1. Packaging as a marketing tool
2. Increasing sales
3. Premium products
4. Added value and consumer
5. Brand values
6. New products development
7. Retailer acceptance
8. Reducing material cost
9. Packaging methods
10. Rationalization
11. Warehousing and physical distribution
12. Product package size
13. Design innovation and research
ER  -