TY  - BOOK
AU  - Bower,Joseph L.
TI  - Business policy: managing strategic processes 
SN  - 0256115915
AV  - HD2785 .B78
PY  - 1995///
CY  - Chicago
PB  - Irwin
KW  - Corporations
KW  - Case studies
KW  - Industrial management
N1  - The general management perspective and business policy --
What is strategy? --
Industry and competitive analysis --
Personal values and corporate strategy --
Relating strategy to social responsibilities --
Building organizational capabilities --
Transforming an organization --
Building relationships --
Building a general management career
ER  -