TY  - BOOK
AU  - Ferraro,Gary P.
TI  - The cultural dimension of international business
SN  - 0137275617 (paper)
AV  - HD2755.5 .F41
PY  - 1998///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - International business enterprises
KW  - Social aspects
KW  - Intercultural communication
KW  - Technical assistance
KW  - Anthropological aspects
N1  - Cultural anthropology and international business --
Culture and international business a conceptual approach --
Communicating across cultures: language --
Communicating across cultures: the nonverbal dimension --
Contrasting cultural values --
Negotiating across cultures --
Coping with culture shock --
Developing global managers --
Cross-cultural scenario discussions --
Locating relevantcultural information
ER  -