TY  - BOOK
AU  - Read,Stuart
TI  - Effectual entrepreneurship
SN  - 9780415586436 (hbk.)
AV  - HB615 .Ef3
PY  - 2011///
CY  - London, New York
PB  - Routledge
KW  - Entrepreneurship
KW  - New business enterprises
KW  - Success in business
N1  - Includes index; Part 1 I want to be an entrepreneurship but
Chapter 1. Myth: entrepreneurs are visionaries --
Chapter 2.  I don't have a good idea -- 
Chapter 3. Myth: entrepreneurs are risk takers -- 
Chapter 4. I don't have enough money -- 
Chapter 5. Myth: entrepreneurs are extraordinary forecasters -- 
Chapter 6. I don't know how to take the plunge -- 
Chapter 7. Myth: entrepreneurs are not like the rest of us -- 
Chapter 8. I'm human; I'm afraid of failing -- 

Part II The nuts and bolts of venturing: Effectuation in action 
Chapter 9. The bird-in-hand principle: start with what you have -- Chapter 10. Worldmaking: understand transformation -- 
Chapter 11. The affordable loss principle: risk little, fail cheap -- Chapter 12. Financing: bootstrap the venture -- 
Chapter 13. The crazy quilt principle: form partnerships -- Chapter 14. Ownership and control: manage investors -- 
Chapter 15. The lemonade principle: leverage surprise -- Chapter 16. Business plans and business models: make pitches -- 
Chapter 17. Venture identity: build brand -- 
Chapter 18. The pilot-on-the-plane principle: apply non-predictive control -- 

Part 3. I am an entrepreneur now: How far can i go?
Chapter 19. When the venture grows up -- 
Chapter 20. Entrepreneurship as a technology for social change
ER  -