Baron, Robert A. creator Branscombe, Nyla R. Byrne, Donn Erwin. text Boston, MA Pearson/Allyn and Bacon c2009 12th ed. monographic xxxv, 540 p. : ill. (chiefly col.) ; 29 cm. Social psychology: the science of the social side of life -- Social cognition: how we think about the social world -- Social perception: perceiving and understanding others -- The self: answering the question "who am I?"-- Attitudes: evaluating and responding to the social world -- Stereotyping, prejudice, and discrimination: the causes, effects, and cures -- Interpersonal attraction and close relationships -- Social influence: changing others' behavior -- Prosocial behavior: helping others -- Aggression: its nature, causes, and control -- Groups and individuals: the consequences of belonging -- Social psychology: applying its principles to law, health, and business. Robert A. Baron, Nyla R. Branscombe, Donn Byrne. Includes bibliographical references and index Social psychology HM1033 .B35 9780205581498 (alk. paper) 0205581498 (alk. paper) 9780205619214 (pbk.) 0205619215 (pbk.)