01516nam a22002057a 4500999001500000020003000015022001600045050001200061100002200073245005800095250001200153260003300165300003400198500001900232505081500251650002301066942000701089952010701096952010701203  c5226d5226  a	9780071318266 0071318267  a 0071318267  aP90.D71  aJoseph R Dominick  aThe Dynamics of Mass CommunicationcJoseph R Dominick  a12th ed  aNew Yorkb McGraw Hillc2012  axxi, 470 p.b : ill. ; 25 cm.  aincludes index  aBrief ContentsPart I The Nature and History of Mass Communication Chapter 1 Communication: Mass and Other FormsChapter 2 Perspectives on Mass CommunicationChapter 3 Historical and Cultural ContextPart II Media Chapter 4 The Internet and Social MediaChapter 5 NewspapersChapter 6 MagazinesChapter 7 BooksChapter 8 RadioChapter 9 Sound RecordingChapter 10 Motion PicturesChapter 11 Broadcast TelevisionChapter 12 Cable, Satellite and Internet TelevisionPart III Specific Media ProfessionsChapter 13 News Gathering and ReportingChapter 14 Public RelationsChapter 15 AdvertisingPart IV Regulation of the Mass MediaChapter 16 Formal Controls: Laws, Rules, Regulations.Chapter 17 Ethics and Other Informal ControlsPart V Impact of the Media Chapter 18 Social Effects of Mass CommunicationGlossary Photo Credits Index  aMass Communication  cBK  001040708REFaMUCGMbMUCGMcGENd2013-10-18l0oP90.D71p38847r2019-06-18 00:00:00w2019-06-18yBK  001040708REFaMUCGMbMUCGMcGENd2014-06-27l0oP90.D71p39750r2021-01-27 00:00:00w2021-01-27yBK