01643pam a2200205 a 4500999001500000020001500015022001800030050001800048100002400066245005300090250001200143260003400155300003300189500005100222505098900273650002601262650002401288942000701312952011801319  c5202d5202  a0030975859  a978003097585100aHD30.4b.Z54 1 aZikmund, William G.10aBusiness research methods /cWilliam G. Zikmund.  a4th ed.  aFort Worth :bDryden,cc1994.  axi, 776 p. :bill. ;c24 cm.  aIncludes bibliographical references and index   aThe role of business research --
Theory building --
The research process : an overview --
Problem definition and the research proposal --
Exploratory research --
Secondary data and database search and retrieval systems --
Survey research : an overview --
Survey research : basic methods of communication with respondents --
Observation methods --
Experimental research --
Measurement and scaling concepts --
Attitude measurement --
Questionnaire design --
Sample designs and sampling procedures --
Determination of sample size : a review of the statistical theory --
Fieldwork --
Editing and coding : beginning to transform raw data into information --
Basic data analysis : descriptive statistics --
Univariate statistics --
Bivariate analysis : tests of differences --
Bivariate analysis : measures of association --
Multivariate analysis --
Communicating research results : research report, oral presentation, and research follow-up --
Ethical issues in business research --
Cases. 0aManagementxResearch. 0aBusinessxResearch.  cBK  00104070aMUCGMbMUCGMcGENd2004-03-17l2oHD30.4 .Z54p30935r2023-08-25 00:00:00s2023-08-25w2019-06-17yBK