TY  - BOOK
AU  - Zikmund,William G.
TI  - Business research methods
SN  - 0030975859
SN  - 978003097
AV  - HD30.4 .Z54 
PY  - 1994///
CY  - Fort Worth
PB  - Dryden
KW  - Management
KW  - Research
KW  - Business
N1  - Includes bibliographical references and index; The role of business research --
Theory building --
The research process : an overview --
Problem definition and the research proposal --
Exploratory research --
Secondary data and database search and retrieval systems --
Survey research : an overview --
Survey research : basic methods of communication with respondents --
Observation methods --
Experimental research --
Measurement and scaling concepts --
Attitude measurement --
Questionnaire design --
Sample designs and sampling procedures --
Determination of sample size : a review of the statistical theory --
Fieldwork --
Editing and coding : beginning to transform raw data into information --
Basic data analysis : descriptive statistics --
Univariate statistics --
Bivariate analysis : tests of differences --
Bivariate analysis : measures of association --
Multivariate analysis --
Communicating research results : research report, oral presentation, and research follow-up --
Ethical issues in business research --
Cases
ER  -